MSG: Promo Identity Toolkits
Madison Square Garden has been a repeat client at Loyalkaspar for a number of years. In 2016 they came to us looking for a new look for their promo package that would live alongside their new network-wide rebrand. We were very excited to hear that they wanted to pursue a flat, 2D direction and focus on clean design and good information systems.
The package was not only enjoyable to work on from an aesthetic standpoint, but also from a technical standpoint. All of the MSG Promo deliverables have to function for all of the teams covered by MSG, so we created a simple system for easily updating colors and typography while retaining the integrity of the design.
More recently in 2017 we came back to this package in order to create animations to go on MSG's new outdoor signage on 7th Avenue across from Penn Station. With the package being so flat and modular already, it was a perfect transplant from TV to signage.