SYFY: Halloween Brand Bursts
One of the most exciting things I get to do at a branding agency is to continue to work with the same brands as they grow and develop. Furthermore, every once in a blue moon we get the chance to extend a brand we've built and push our own systems and rules to their max. This was the case when SYFY came back to Loyalkaspar for a series of Brand Bursts aimed at promoting their Halloween programming block. Having established strong, recognizable brand DNA in the larger 2016-17 rebrand, we were excited to push our original language in a direction that incorporated a more illustrative style with gorgeous paintings created by Brian Louie and Ji-Young Kim.
- Agency: Loyalkaspar
- ADs: Chris Harmon & Pete Jeffs
- Producers: Nicole St-Germain & Hanna Smith-Ide
- Designers/Animators: Amy Wallace, Michael Doukas, David Conklin, Ananya Ghatrazu, Bobby Hanley, Ji-young Kim, George Prah, Brian Louie (plus the help and support of many more).
My role on this project was as part of the animation team. My teammates and myself took the beautiful illustrations and were tasked with bringing them to life. I worked mostly on the brand bursts with the UFO and the Vampire but provided animation support and oversight for the entire team on most of the brand bursts.